The main thing that draws attention to our podcast is our podcast name itself- Your Uncle's Lap. Anyone who is in our key demographic will surely be interested (yet terrified) in finding out what exactly will be found on youruncleslap.com.

Aside from the social networking advertising, we also do a few interesting promotional images that might spike interest, as well as odd traces of our website in our local areas.

I'm intrigued, but also a bit scared to go see for myself

Images are definitely good. I try to put a representative image from a free clip-art photo site in each blog post I do, too.

My podcast is in a niche market of table top gaming.

I attend alot of events and always wear a t-shirt with our logo on, i have business cards and stickers to hand out too.

We also record on location so have a big banner set up to let people know what is going on.

One thing we could do as a group is exchange promo bumpers. A 30 second promo of someone elses podcast to assist in promoting each other. He is mine as a sample : http://www.wavesoftech.com/podcastcentral/promos/